MARKETING & ANALYTICS / IN-HOUSE PROJECT
We set up Google Tag Manager and Google Analytics 4 on growthgeeks.agency behind a branded cookie banner. Page views, link clicks and contact-form enquiries are only measured after a visitor says yes.
The consent flow: nothing reaches Google Analytics until a visitor accepts.
01The brief
Our website had no analytics. We wanted to know which pages people read, which links they follow and when the contact form is sent, so we can improve the site based on real use.
We are based in Berlin, and our visitors expect their privacy to be respected. Analytics cookies may only be set after consent, and rejecting has to be as easy as accepting.
02The approach
We used Google Consent Mode v2 in its strictest form. Every consent type starts as “denied” before Tag Manager loads, and every Google Analytics tag needs analytics consent before it can run.
If a visitor rejects, or makes no choice, the Analytics library isn’t loaded at all. No cookies, no requests, no guesswork.
03The work
The banner uses our own colours and type, so it feels like part of the site. Behind it, one Tag Manager container holds every tag, trigger and consent rule.
Accept and Reject are the same size on desktop. On phones, all three choices stack as full-width buttons.
The banner on the homepage: Reject All, Accept All and Customise.
On a phone, the choices stack with comfortable touch targets.
A Google tag, two event tags, a form listener and a consent tag. One variable holds the measurement ID, so nothing is typed twice.
The Google Tag Manager container for growthgeeks.agency.
04Our contribution
We planned, built and tested the whole setup on our own website, from the cookie banner to the events in Google Analytics.
We installed CookieYes, listed the cookies the site really uses and hid the categories it doesn’t need. Analytics stays off until a visitor switches it on. We also fixed panel scrolling, which the site’s smooth-scroll effect had blocked.
How it helped: visitors get a clear, equal choice and honest details.
We installed Google Tag Manager with GTM4WP and set every Analytics tag to require analytics consent. The Google tag only fires once a visitor has accepted Analytics.
How it helped: new tracking can be added in Tag Manager without editing the website.
Page views come from the Google tag. Every link click is sent with its URL, text and an internal or outbound flag. Contact-form submissions send a lead event, but only when the form succeeds.
How it helped: we can see which content leads people to get in touch.
We tested the live site as a first-time visitor in three states: before any choice, after Reject and after Accept. The container export, scripts and setup notes are saved in our repository.
How it helped: the setup can be checked, restored or reused for client websites.
05What we delivered
Growth Geeks now measures its own website with Google Analytics 4, only for visitors who agree to it. The same approach is part of our Marketing & Analytics service.
Google Tag Manager installed with GTM4WP
Google Analytics 4 page views, link clicks and form leads
Branded CookieYes banner and settings panel
Consent Mode v2: nothing tracked before consent
Consent tests on the live site
Container export, scripts and documentation in GitHub
PRIVACY-FIRST ANALYTICS
We can set up the same consent-first tracking on your website: cookie banner, Tag Manager and Google Analytics 4.
